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| Shola Obasa |
In
the vibrant landscape of Nigerian experiential marketing, one name shines
bright: Shola Obasa, the visionary founder and Managing Director of Event
Perspective Agency. With over 25 years of expertise in brand marketing and
advertising, Shola has carved a niche for himself as a master strategist and
innovator.
Before
establishing his own company, Shola honed his skills in brand management,
spearheading numerous high-impact campaigns that showcased his prowess in
business development, brand strategy, and event management. Recognizing a gap
in the corporate event market, Shola founded Event Perspective Agency in 2006,
with a focus on crafting immersive brand experiences and product launches.
Under
Shola's leadership, Event Perspective Agency has expanded its offerings through
strategic partnerships, incorporating innovative experiential marketing
elements and creative brand fabrications to deliver exceptional ROI for
clients. With a footprint in multiple geographical zones across Nigeria, including
South West, South South, South East, North Central, and North West, the agency
has established itself as a force to be reckoned with.
With
a team of 30 permanent staff, 2,000 contract staff, and 40 casual workers,
Event Perspective Agency is well-equipped to handle large-scale events and
campaigns. Shola's dedication to meticulous service, innovative experience, and
entertainment has redefined the events landscape, ensuring that clients and
consumers alike are educated, entertained, and appreciated.
Event
Perspective Agency's key competences and offerings include brand activation,
experiential marketing, fabrication, event management end-to-end, PR/social
media engagement, TV and radio content productions, trade audit and channel
development, printing, branding, and POSM. Shola's approach to client
relationships is built on mutual trust and partnership, viewing each project as
a "family" that the company nurtures for a win-win outcome.
Event
Perspective Agency has had the privilege of working with renowned multinational
brands such as Promasidor, Flour Mills Nigeria Plc, Samsung, International
Breweries Plc, Honeywell, Smirnoff, Golden Penny Foods, LUSH Hair, Ekulo Group
of Companies, GB Foods, Spectranet, Mr. Chef, Flying Fish, Hero, Trophy,
Daraju, Arla Dano, and ABInBev, among others. These collaborations have not
only showcased the agency's expertise but also solidified its reputation as a
leader in experiential marketing and creative brand fabrication.
Under
the reputable leadership of Shola, Event Perspective Agency has
garnered a plethora of accolades, including the esteemed Best Innovative Event
and Marketing Agency of the Year award at the renowned All Colour Awards,
solidifying its position as a trailblazer in the industry."
As
Shola Obasa continues to push the boundaries of experiential marketing
and beyond,
Event Perspective Agency is poised for even greater success. With its
innovative approach, commitment to excellence, and passion for delivering
exceptional results, the agency is set to remain a trailblazer in the industry
for years to come.
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