On
March 24, 2025, Abiodun Oshinibosi, founder of Abelinis Nigeria
Limited, unveiled his revolutionary book, PMX, which Solemnises project
management and experiential marketing. The virtual launch that lasted
more than 3 hours non-stop, executed flawlessly by Abelinis' digital
solution team, drew massive audience from diverse backgrounds across the
globe.
The event featured esteemed reviewers,
including Tsola Barrow, Principal Consultant at Applegryn & Barrow
Consulting Limited, who wrote the foreword, and seasoned marketing
professionals Dr. Rotimi Olaniyan, Programme Director at Nottingham
Business School UK, Past President, EXMAN. A practice-oriented scholar
with a broad spectrum in the marketing industry career spanning 30
years. Also on the review bill were Tolu Fadamitan, Project
Manager\Product Specialist @ Dell Technology USA. 26+ in project
management and Experiential Marketing and Warren Thompson, a seasoned
business process professional in Canada operating in multiple cultural
environment for over 30years, who all brilliantly sealed the reviews.
Those
who attended the virtual launch and the industry watchers disclosed
that their insightful commentary underscored the book's significance in
providing a comprehensive guide to project management and experiential
marketing.
Abiodun's philanthropic spirit shone
through as he announced that the plan for this phase is to get at least
300 copies of the book to undergraduates in different institutions with
related studies at no cost to the students. In achieving this plan,
Abiodun sought for endowment from his friends, professional colleagues
and family members.
The proceeds from the book
would support Rotary International's mission to eradicate polio
worldwide. This gesture resonated deeply with members of Rotary
International, who showed their support for one of their own.
The
reveal of the book was unique as audiences were made to go through a
fun puzzle game which sequentially revealed the cover design of the
book.
Past District Governor Joshua Hassan who
is the Chairman of Nigeria National Polio Plus Committee highlighted
some wins and gaps so far while appreciation went to Abiodun Oshinibosi
for the initiative to impact beyond intellectual value
The
book PMX underscores the significance of content in driving successful
projects. Two notable case studies illustrate this point:
Access
Bank Lagos City Marathon: Under the visionary leadership of Otunba
Bukola Olopade, this event achieved remarkable growth, earning a gold
label marathon status, becoming the largest marathon in Africa.
Strategic marketing campaigns and meticulous event management were key
to this success. Another case illustrated is the All Africa Music Award
(AFRIMA): Founded in 2014 by Mike Dada, in collaboration with the
African Union (AU), AFRIMA celebrates and rewards African musical
talents, promoting cultural heritage. Today, AFRIMA has evolved into a
massive project, exported from Nigeria to other African countries,
achieving unprecedented success. These case studies demonstrate the
impact of effective content strategy and meticulous project management
in achieving remarkable outcomes.
PMX is more
than just a book - it's a testament to Abiodun's commitment to
excellence and his continuous desire to give back to the industry as
evident with Fanz Championship Africa where the winners don't just get
rewarded but their communities enjoy projects in Health &
Sanitation, Education and Innovation. As he celebrates his 50th
birthday, this book serves as a unique and impactful gift, offering
invaluable insights and lessons for project managers and experiential
marketing professionals.
A major highlight of
the book launch was the special awards recognition ceremony, which
honoured 13 exceptional individuals who have made significant
contributions to the fields of Experiential management and marketing.
These distinguished awardees include: Dele Olukoju - Executive Director,
The Eureka Tribe of Marketing & Communication Ltd, Tolu Fadanitan -
Project Manager/Product Specialist, Dell Technology USA, Dr. Rotimi
Olaniyan - Programme Director, Nottingham Business School UK, and Past
President, EXMAN, Tunji Adeyinka - GMD, Republicom Group, Olajire
Anifalaje - CEO, Emporium Communications Ltd, Tolu Medebem - COO/Lead
Consultant, Aster Integrated Marketing Ltd, Otunba Olawale Bukola
Olopade - CEO, Nilayo Sports Management Ltd, Mike Dada - Lead
Consultant, PRM Africa, and President, AFRIMA, Funke Bucknor-Obruthe -
CEO, Zapphaire Events, Wale Oluwaleimu - Specialist, Event &
Entertainment Consult, Edi Lawani - Head Consultant, Showbiz Network
Services Ltd/Patagonia Multi-Media Productions, Christine Ogbeh -
Co-Founder, The Wedding Guru Nigeria and
Kingsley James - Head
Consultant, Indoor Design & Concept Ltd. These individuals were
recognized for their outstanding achievements, innovative approaches,
and dedication to excellence in their respective fields.
Abiodun
extends his heartfelt gratitude to his brothers Tunde Oshinibosi
(Laface) and Toyin Oshininosi for being his pillars of support and
beacons of hope when he was just starting up in life. He also
appreciates friends, associates, and family members for their unwavering
support, which played a pivotal role in the book launch's success. He
reserves special appreciation for his loving and supportive wife,
Morenike Oshinibosi, whose steadfast encouragement and partnership
helped bring his vision to life and make this milestone achievement a
reality.
The book is now available for
purchase, with proceeds going towards a noble cause. Don't miss this
opportunity to not only elevate your professional skills but also
contribute to a worthy cause.
